ETRNLST DRIP TEE + RELEASE INFO

Limited quantities of the first shirt from the new ETRNLST collection (Drip Tee) will be available online tomorrow. I'm really excited about this release, as well as all the upcoming releases I have planned for this collection. I started a blog on tumblr for ETRNLST earlier this week too. Make sure you follow us to stay posted on everything we're working on.

Read the full post regarding the release here.

Photos courtesy of Stephanie Bwrede.

RECAP: MISHKA ECHO PARK LUNCH TRUCK DAY

If you haven't eaten from an LA lunch truck, you don't know what you're missing. These mobile fusion restaurants are the future of street cuisine. A popular combination among many of these food trucks is blending traditional Mexican dishes with a variety of Asian ingredients. That's not it though. There are plenty more unique food trucks in business, which means, you have a really good chance of finding exactly what you want.

Mishka invited four popular Los Angeles-based food trucks to their Lunch Truck Day at Mishka's Echo Park location. Although it was a little hot, beautiful Southern California weather all day, and, of course, great food!

Coolhaus, Mandoline Grill, Frysmith, and Lomo Arigato parked out front the Mishka store on Echo Park Ave Sunday, ready to serve the hungry customers lined up on the sidewalk. I was excited to see Mandoline Grill again! They are definitely one of my favorites! Each of of these trucks serves up one-of-a-kind meals with prices that'll make your stomach AND wallet smile. Follow them all on Twitter to know where they'll be next.

Shout out to Greg and Andrew at Mishka. These guys are always holding it down. It's always good chilling with them. If you missed Lunch Truck Day this time around, come out to the next one. Your stomach will thank you.

Don't mess with Eric (Lomo Arigato) or he'll cut you!

Alife make great sneakers!

Coolhaus serves their ice cream sandwiches in an edible wrapper. See, now you can eat paper and not get in trouble for it!

Greg(far left) and Andrew(middle) finding some shade. Andrew enjoying some food from Lomo Arigato.

These dudes are from Virginia. They decided to pack up and fly to Cali just because. These guys are living right!

Look up next time you walk into Mishka in Echo Park.

Andrew approved of this shot.

I forgot the first dude's name(sorry), Greg, and Kevin. Not too sure why he's carrying that bottle of pesticide though.

NIKE SPORTSWEAR PRESENTS: 1LOVE BROOKLYN

In the first episode of Nike Sportswear's 1LOVE series, Theophilus London takes us through his Brooklyn neighborhood and shows us what makes it so unique. 

Nike will be releasing similar videos for each of the four remaining boroughs, in a celebration of hoops, culture, and the Air Force 1 sneaker. Nike Sportswear is also releasing a limited collection of Air Force 1's representing each of the five boroughs. The sneakers were designed by DJ Clark Kent and will be available at 21 Mercer and select retailers in each borough.

I love Brooklyn. Need I say more?

PARMESAN SNEAKERS?

I didn't have anything to blog about today, so I decided to share a video of one of my favorite footwear brands out right now, Gourmet. This video by Frank 151 shows how important attention to detail is with the brand. Similar to a gourmet Italian dish, each ingredient that goes into making a pair of Gourmet sneakers is vital to the end result of the recipe.

By the way, I started working on one of my next projects today. I guess I could have written about that, but I think I'll save that for later.

I AM ETRNLST

This is the second design printed for the ETRNLST Summer 2010 line. Since I've spent the majority of my life in and out of the IE, I decided to give it a shout out on a shirt. I've always been a fan of simple designs with strong messages, and I think this is a great example.

This colorway of the design is limited to 36 pieces and they're available now in men's sizes M to 2XL. To place an order send an email with the size you want and we'll talk out the details. I'm working on getting the website and webstore together right now. It should be up when I get back from New York, or maybe before I leave! Keepin' my fingers crossed!

Remember to follow ETRNLST on Facebook and Twitter.

THE NEXUS PROJECT

Ronnie Fieg has recently teamed up Sebago and an impressive team of bloggers to release a fresh footwear collection dropping this summer called the Nexus Project. What makes this project special is that each participant traveled to the Dominican Republic to work side-by-side with Sebago craftsmen, designing each shoe by hand.

Ronnie Fieg is one someone I greatly admire for his work in footwear design and his work ethic in general. There aren't many people with a catalog as impressive as Fieg's. It's like he never stops working! Once one project drops, another is announced. He proves that with hard work and dedication, anything is possible. I hope I can meet up with him when I'm in New York next month. We'll see!

Click HERE to watch Ronnie's interview with KarmaloopTV.

ETRNLST 2010

It has definitely been a long time coming, but I am proud to announce the release of my first run of shirts with ETRNLST. Watching this project grow from an idea to what it has become today has been a new and humbling experience. I understand there are many obstacles lying ahead, but I'm excited and ready to keep pushing.

The OG logo tee's will be available starting this Saturday at Daily Duels 6 at The Bakery in Pomona. Shirts are $15 and they come in men and women sizes. Size and color quantities are limited. If you are interested in picking up a shirt, send me an email with the size and color you want, and we'll go from there.

RANSOM BY ADIDAS

Correct me if I'm wrong, but I believe this is the first time these two have worked together. Either way, what they came up with is great. I know this commercial came out a while ago, but I just wanted to share how cool it is! I love the visuals, music, and well, the shoes are clean! Definitely would not mind having a pair...or three.

MISTER CARTOON X TRUE COLORS WORLD CUP 2010

Mister Cartoon is more than a street art icon, he's a living legend. He's been representing our home, Southern California, longer than I have been alive. I believe he is an honest and positive representation of Southern Cali street culture, which is too often given a negative connotation. Now that he is teaming up with Nike Sportswear, again, this time for the World Cup, is amazing. Not only will he be representing Southern California, but the whole United States. He's a truly inspiring individual.

Since my country (EGYPT) didn't make it to the 2010 World Cup, I don't know who I'm cheering for. We'll see.

ETRNLST: CREATING MORE THAN A LEGACY

It's been a long time coming, and I'm proud to announce that I have started my own clothing brand, ETRNLST. Words cannot begin to describe how excited I am to start this. Even though I've only been working on ETRNLST since the middle of 2009, I've been planning to start my own skateboarding company since I was eleven years old. Be that as it may, my options will not be strictly limited to skateboarding clothing.

I appreciate all the help and support I've gotten over the past few months. More information and our debut Summer 2010 line will be up soon on the official site. For now, follow ETRNLST on Twitter(@ETRNLST) to keep up with any new developments and all news regarding the brand. 

CREATING MORE THAN A LEGACY. WE ARE ETRNLST.

THE HUNDREDS X SUPERMAX

Another new collaboration for 2010. Los Angeles based brand The Hundreds have teamed up with classic streetwear brand Supermax, releasing a collection graphic shirts, sweatshirts, and jackets in limited quantities at both THLA and THSF locations. At first I didn't know how I felt about this collaboration, but now I see that this is a great opportunity for Supermax to get the recognition they deserve. Without Supermax, Los Angeles and California culture wouldn't be what it is today. We owe it to these cats for laying it down for us. Much love and respect.

10.DEEP PUSHES WOOD

From clothing to mixtapes, and now skateboarding, you can never go wrong with 10.DEEP. Watch their latest video, "Up North Trip." Skateboarding is life. Enjoy.

THE HUNDREDS SPRING 2010

  

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